1. The ending analysis of the projective test was a little different than what i was expecting. Some of the analytical questions would apply to how i answered the story, but some don't really make much sense. For my view of life, I described the trees, plants and animal noises, which I don't know how to interpret. I do agree with the second question about the path relating to our journey through life, I described a worn down path, which I currently feel I am walking down now. I don't know why a key would be in the forest, but i would pick it up to possible use later. And I'm not sure how a cup ties into religion. As for the water and sex, I wouldn't hesitate to strip down and get across. I'm sure that everyone would rather walk down hill so i guess everyone wants a smooth ride with the rest of their lives. I can't see the Field relating to old age, or the wall relating to death because it is not something we look forward to and if i knew it was death waiting on the other side I wouldn't attempt to climb it.
2. Projective techniques could be used in numerous ways for business research. One way would to use the sentence completion method to see what people say about your product and find categories for this information to help you to find a target market.
Sometimes, the person you are surveying does not feel completely comfortable with giving their opinion on certain topics. In this case, you could use the third person technique and ask them what their friends may think on the subject to get their opinions out anyways.
The Thematic Appreciation Tests would probably be best with helping to determine the usefulness of corporate logos or slogans. Showing a picture to a group and letting them elaborate on it will give you great feedback on its effectiveness.
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I completely agree with both posts. I didnt know how to interperet a lot of the information, but then again a lot of it made sense to me too. I think thats how most of these exercises would go, a lot of misleading information, but also very insightful in some instances. I also agree that many different projective techniques could be beneficial to a company in trying to find information that some people may be reluctant to give. I think the third person technique would be very useful in finding out out someones true opinion. Most people dont want to tell you what they think directly, but would be very forth coming if they thought that you thought they were sharing someone elses opinion. I also agree that then thematic appreciation test would be great to determine what people though about your logos and to find ways of improving your logo as well.
ReplyDeleteI agree with both of the posts as well. I do feel that projective testing does help in business research !
ReplyDeleteI agree fully with both posts. We have similar views on the first one. I also believe that some aspects were correct and others were inaccurate. In the second post, I also agree taht the T.A.T would be the most helpful projective technique for business research.
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